Hill's Pet Nutrition Archives - Event Marketer

Hill’s Goes Guerrilla to Engage Health-Conscious Pet Owners

To generate trial for its newly re-branded Nature’s Best dog food among health-conscious pet owners, Hill’s Pet Nutrition went guerrilla in eight markets from June to November, distributing more than 1.2 million samples. Two days prior to each event, the brand put up lost pet posters in coffee shop windows and on bulletin boards with...

read more

Hill’s Pet Nutrition is a Hit with Vets at Conference

Hill’s Prescription Diet Metabolic Advanced Weight Solution did one thing that most pet weight loss solutions don’t—it achieved an 88 percent success rate during in-home trials, which is considered an impressive number in the pet care industry. To maximize exposure of the product and that stat among the vets, vet techs, students and staff attending...

read more