Hewlett Packard Enterprise Archives - Event Marketer

Hewlett Packard Enterprise Archives - Event Marketer

February 9, 2017

HPE App Helps Attendees ‘Discover’ Relevant Content

If you’re going to name a flagship event “Discover,” you need enough content, networking and sponsorships to live up to the name—and an easy way to navigate it. Hewlett Packard Enterprise (HPE) provided both at its semiannual open forum business conference thanks to a mobile event app and a record-setting 1,500 proximity beacons spread across...

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August 25, 2016

HP Highlights New Brand with Transformation Zones

When HP made the decision to split into two companies, the launch of its new brand, Hewlett Packard Enterprise (HPE), had to make a splash. To make it happen, the brand painted London HPE green with its new logo and branding to generate buzz for Discover London 2015, HPE’s semi-annual open forum business conference. At...

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