GoPro Archives - Event Marketer

GoPro Gives Media Hands-on Access to its New Toys

For the launch of its HERO5 camera, Karma drone and new accessories and software solutions, GoPro went quid pro quo. Instead of communicating the features of its products through a static press event, the brand unleashed journalists, influencers and athletes at an interactive “day camp” in Squaw Valley, CA, where they could play with the...

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GoPro Establishes Itself as a Lifestyle Brand at CES

GoPro is best known for its wearable and mountable camera devices that have transformed the way we view and record action sports. But the brand doesn’t just make video cameras anymore; it makes cameras, spherical/virtual reality solutions and drones. It sells its own software, and serves up channels of branded content, making it a lifestyle...

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