Goodyear Archives - Event Marketer

Goodyear Archives - Event Marketer

December 23, 2015

Goodyear Extends Conference to the Great Outdoors

Goodyear Tire and Rubber coupled its 2009 Dealer Conference in Washington, D.C., with ride-and-drives to demonstrate the off-road capabilities of its Wrangler MT/R with Kevlar tires over its competitors. More than 2,000 Goodyear dealers nationwide attended as well as select members of the media. The challenge was finding an area with mud, water, hills, rocks,...

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