Glaceau Archives - Event Marketer

Glaceau Archives - Event Marketer

December 14, 2015

Glaceau Targets Millennials with Interactive Pop-up

To create buzz for the launch of vitaminwater10, Glaceau’s pop-up in the NoHo area of New York City offered its 18- to 29-year-old target audience, as well as visitors to Manhattan, a taste of its beverage in an interactive environment. A cute vitaminwater10 calorie girl in the window of the store demonstrating how easy it...

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