FX Networks Archives - Event Marketer
FX’s Fearless VR Experience is a Tech-Infused Scream
Faced with the challenge of promoting the mysterious sixth installment of “American Horror Story,” FX leveraged virtual reality at San Diego Comic-Con to create a world that let fans face their darkest fears on a journey through iconic elements of the show. In keeping with the overall marketing campaign, the VR engagement immersed fans in...