FX Networks Archives - Event Marketer

FX Networks Archives - Event Marketer

August 9, 2017

FX’s Fearless VR Experience is a Tech-Infused Scream

Faced with the challenge of promoting the mysterious sixth installment of “American Horror Story,” FX leveraged virtual reality at San Diego Comic-Con to create a world that let fans face their darkest fears on a journey through iconic elements of the show. In keeping with the overall marketing campaign, the VR engagement immersed fans in...

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August 26, 2016

FX Promotes New Show with Clown Impersonators

If you don’t find clowns funny, a street team of 30 shaggy-haired clown impersonators running around Greater Los Angeles might change your mind. That’s what FX was betting on when it activated a quirky street stunt to promote the premiere of its show “Baskets,” about Chip Baskets, an aspiring clown who’s down on his luck....

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