Dos Equis Archives - Event Marketer

Dos Equis Archives - Event Marketer

April 28, 2016

Dos Equis Builds Buzz with Quirky Circus Show

Dos Equis’ Most Interesting Show in the World was designed to bring the brand’s “interesting” platform to life for 20-something men who like to think of themselves as interesting, too. From October to December, the brand took the show on the road to 15 markets with The Jim Rose Circus sideshow. Acts like Venetian burlesque...

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December 28, 2015

Dos Equis Creates ‘Interesting’ Academy to Recruit Targets

Party people are always on the go, so to keep up beer brand Dos Equis created the Most Interesting Academy. Targeting 21- to 34-year-old affluent educated men, the program stemmed from its Most Interesting Man in the World campaign, now in its third year, which helped the brand differentiate itself in the beer market. The...

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October 29, 2015

Dos Equis Mixes Fire Breathers with Sampling in Miami

As if Miami isn’t hot enough, the temperature reached new heights when Dos Equis tapped into the city’s annual 24/7 week-long Winter Music Conference to promote its imported Mexican beer and “Mexicool,” its theme for 2006. Dos Equis transformed the historic National Hotel on Ocean Drive with its famous pool and sand lounge into a...

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