Del Monte Archives - Event Marketer

April 28, 2016

Meow Mix Launches a ‘Think Like a Cat’ Game Show

To create awareness for its Think Like a Cat campaign, Meow Mix produced a cat-themed TV show called the “Think Like a Cat” game show. It aired on Nov. 15 on the Game Show Network. Leading up to the show, the brand stirred up buzz with two promotions: an eight-city audition tour and an orange-carpet...

October 29, 2015

9Lives Drives Market Share with Cat Adoptions

Facing soft sales, Del Monte’s 9Lives was determined to significantly grow its share of the dry cat food market in 2006 and ’07. Its objective? No less than a 10 percent spike. To do it, the company seized upon cat adoption, a theme that ties back to 9Lives’ first use of Morris as its spokescat...