Darden Archives - Event Marketer

Darden Archives - Event Marketer

November 30, 2015

Red Lobster’s Mobile Restaurant Changes Perceptions

After 15 consecutive quarters of same-store sales growth, Darden’s management was challenged to find new ways to drive its business. Red Lobster didn’t have a brand awareness challenge, just a menu awareness one—as consumers thought of the chain as more about popcorn shrimp and fried clams than fresh mahi mahi and grilled tuna. Red Lobster...

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