DaimlerChrysler Archives - Page 2 of 2 - Event Marketer
Jeep Takes Off-Roading Indoors at the NY Auto Show
The Camp Jeep owner-loyalty program has long helped Jeep cement relationships with its passionate consumer base in the great outdoors. But would the concept work among new prospects—and inside a convention center? Betting the answer was yes, DaimlerChrysler deployed a scaled-down Camp Jeep at the New York International Auto Show, setting up a 30,000-square-foot indoor...
DaimlerChrysler Surprises Press with Product Reveal
Dodge’s new muscle car made a big entrance at Detroit’s North American International Auto Show in 2005, as the brand reintroduced a model that hadn’t seen the streets in 30 years. A band played hits from the 1960s and ’70s to work the crowd leading up to the unveiling. The reveal began with a spokesperson...
Jeep Leverages Special Stage Effects at NAIAS Press Event
Jeep’s Wrangler introduction was a smashing success at last year’s North American International Auto Show. While Chrysler Group coo Eric Ridenour introduced the vehicle onstage at a scheduled press event, the MiPIX wall parted to show the Wrangler in a jungle cage with squealing tires, flashing headlights and a honking horn. After Chrysler Group president...