DaimlerChrysler Archives - Event Marketer
Camp Jeep Entertains Drivers with 180 Activity Tents
It wouldn’t be an awards program without DaimlerChrysler’s Camp Jeep making an appearance. The annual three-day gathering of Jeep owners—conceived to strengthen the bond between owner and brand, and introduce new products—keeps getting bigger and better, with the 2002 incarnation (Jeep’s eighth) drawing 9,000 peeps from 40 states paying $295 per vehicle to attend. Nine...
DaimlerChrylser Ride-and-Drive Features Barcode Tech
Advertising can only get you so far, and DaimlerChrysler has learned that to make a sale, it needs to put tushes in car seats. To make that happen, the auto maker created a free consumer test drive experience unlike any other in the industry. The Route 2002 tour, which Chrysler senior manager of brand events...
Chrysler Test Drives a New Loyalty Program
Camp Jeep events have wowed Jeep enthusiasts for a decade. Looking to tap the same kind of magic, sister brand Chrysler staged an owner loyalty event at Six Flags Great America in Gurnee, IL. The program drew an estimated 7,000 Chrysler owners and 10,000 total attendees. Exhibits immersed visitors in all things Chrysler. Four driving...
Jeep ‘Drives’ New Cherokee Straight up a Skyscraper
To trumpet the introduction of the 2005 Grand Cherokee, Jeep was on a mission to demonstrate the vehicle’s “go anywhere, do anything” capability. At the same time, the automaker wanted a launch event to take place in New York City, to take advantage of the national media outlets and massive pedestrian traffic in Manhattan, and...