Comcast Archives - Event Marketer
Comcast’s Voice-Activated Vending Machine Touts ‘The Secret Life of Pets 2’
Comcast teamed up with Illumination Entertainment to promote the release of “The Secret Life of Pets 2,” and the campaign’s coolest technology borrowed its inspiration from the voice-activated TV remote Comcast customers use in their homes. (Just press a button, say something like “Watch Law & Order,” and the TV switches to whatever network is...
Comcast Targets Dog Owners with a Bark-Activated Vending Machine
You might think Comcast would prefer its consumers to stay on their couches watching TV. But its campaign around the “The Secret Life of Pets 2” revolved around getting people into movie theaters. An in-home component was built around Comcast’s voice-activated remote controls, which let viewers speak the name of a program or channel to...
Comcast Touts its New Platform With Interactive Games
The X1 Challenge Tour traveled to 13 markets to tout XFINITY X1, a Comcast platform that allows consumers to access all of their entertainment on all of their screens. Challenge Tour activities included X1 live service demos, a series of interactive challenges and a NASCAR virtual reality experience. A motorcycle game showcased X1’s superior internet...