Citi Archives - Event Marketer

Citi Archives - Event Marketer

August 22, 2016

Citi’s Philanthropic Sponsorship Includes VIP Access

How do you make a feel-good experience feel even better? Ask Citi, which leveraged its presenting sponsorship of the No Kid Hungry dinner event program to give its cardmembers a VIP experience within an experience that was all about giving back. From exclusive pre-sale offers to skipping the line to carte blanche access to free...

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October 27, 2015

Citi Leverages Rolling Stones to Boost Private Pass

Music fans want VIP access, and Citi wanted its customers to know they care, so when it set out to leverage its sponsorship of the Rolling Stones 50 & Counting Tour, the play was both perfect and well considered. The program allowed Citi to promote Citi Private Pass, which rewards card members with exclusive perks....

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October 21, 2015

Citi’s Billboard Awards Sponsorship Hits a High Note

Credit cards offer all sorts of perks, but the challenge for credit card brands is communicating those benefits to potential new cardmembers and existing cardmembers, alike. To promote its ThankYou card points that offer perks in the entertainment space, Citi last spring sought a national platform, brokering a deal with Dick Clark Productions to establish...

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October 15, 2015

Citi Targets Music Fans with an Instagram Contest

Citi last year partnered with John Mayer to provide cardmembers access to various touchpoints, like receiving his new album “Paradise Valley” prior to its release. But to amplify the partnership and provide another touchpoint for cardmembers—and Mayer fans, as well—Citi launched an Instagram photo contest tied to a free trip to New York City to...

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