Cingular Wireless Archives - Event Marketer

Cingular Wireless Archives - Event Marketer

October 29, 2015

Cingular Immerses Fans in ‘Futbol Fiesta’ Experience

Cingular created a national program targeting Mexican-Americans as part of its sponsorship of the Mexican national soccer team. The live events at stores and at the team’s games were backed by consumer promotions, media and athlete endorsements. To bring the sponsorship into stores, the brand’s Show Me Your Cingular effort allowed visitors a photo op...

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October 29, 2015

Cingular Wireless Hosts Bilingual Store Experiences

Consumers welcomed Cingular’s Hispanic Intensive Traffic (HIT) store rollout tour with “Si!” The company hit the road with two mobile marketing units covering 20 states over a 12-week period and executed 46 in-store events. Stores feature a bilingual sales staff and Spanish-language materials. An integrated promotional strategy included Mexican National Team (MNT)/World Cup soccer-themed offerings...

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