Canadian Club Whisky Archives - Event Marketer

Canadian Club Whisky Archives - Event Marketer

December 23, 2015

Canadian Club Sends Consumers on a Wild Whisky Chase

In 1967, Canadian Club Whisky began hiding cases of its whisky around the world and sponsoring hunts in which consumers competed to find them. In 2009, the brand resurrected its Hide A Case program to challenge consumers to find one of its 43-year-old lost cases. The preliminary competition began May 17 and concluded July 9....

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