Boehringer Ingelheim Archives - Event Marketer

Boehringer Engages Employees with a Virtual Game

Boehringer Ingelheim wanted to give its annual employee event some kick to make it more substantial and memorable. Its solution: go 100 percent virtual. The theme for the online event tapped into the political zeitgeist of 2008; the employee’s goal was to build a party platform for the company. Employee teams competed against one another...

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Boehringer Uses Online Competition to Inspire Employees

To encourage innovative thinking and ideas among its employees around real-world Boehringer Ingelheim issues, the brand launched the “BI Collaboratory,” a month-long online competition using a custom social networking platform designed to generate employee interaction. Inside the virtual space, teams worked together to develop and present a proposal for an innovative solution for the brand....

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