BET Networks Archives - Event Marketer

BET Networks Archives - Event Marketer

July 13, 2017

BET Brings a Multi-Pronged Strategy to HBCU Campuses

How does a brand win the attention of a modern college student? The same way brands have been doing it for years—tailgating and giveaways. That’s exactly how BET Networks connected with students at a handful of Historically Black College & University (HBCU) campuses to promote its new series, “The Quad,” the first TV drama set...

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