Ben & Jerry's Archives - Event Marketer

Ben & Jerry's Archives - Event Marketer

December 28, 2015

Ben & Jerry’s Upside Down Truck Stops Traffic

Leave it to Ben & Jerry’s to turn the ordinary upside down. The Vermont-based brand known for its eclectic and delicious ice cream combinations stepped up its surprise factor during its 2009 summer tour with a vehicle that stopped traffic wherever it went. To generate awareness and trial for its new Flipped Out sundae, which...

read more

October 13, 2015

Consumers Drive Ben & Jerry’s Summer Tour via Twitter

Ice cream brands have a decided edge when it comes to attracting consumers to their mobile tours—namely, ice cream. But when Ben & Jerry’s hit the streets of Los Angeles, Miami, New York City and San Francisco, the brand drew extra attention by letting consumers help direct the tour. Instead of plotting out every event...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |