Bacardi Archives - Page 2 of 2 - Event Marketer
Bacardi Lets Consumers Cast ‘Likes’ for Experiences
The event industry has a case of “experiential crowdsourcing” fever. For as long as most marketers can remember, all of the decisions about what a campaign would look like, where it would go and what consumers would experience were made in a conference room. But to keep pace with today’s empowered consumers who are increasingly...