Audi Archives - Event Marketer

Audi Archives - Event Marketer

August 23, 2016

Audi Activates a Multisensory ‘Experience Walk’

Audi is best known for gravity-defying exhibits that inspire attendees to think about what the brand is trying to say. At the Frankfurt Motor Show, however, Audi flexed its experiential muscle with the four-part Experience Walk, an outdoor installation that explained Audi’s four key themes using the senses. “We’ve never developed an exhibition presentation that...

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March 23, 2016

Copenhagen Serves as a Stylish Backdrop for Audi’s Dealer Event

As the theme for a recent dealer meeting, Audi chose “Way Ahead”—a way to communicate the automaker’s technology and design leadership. But the meeting itself was way ahead, too. Held in two-day waves during a three-week period, the meeting spanned four venues in Denmark and southern Sweden and welcomed nearly 4,000 Audi dealers and importers...

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December 23, 2015

Audi Reveals 2010 Vehicle in Artistic Fashion

Audi’s “Art of Progress” press reveal for its new 2010 Audi A8 was an artsy affair from start to finish. Held in a sophisticated 45,000 square-foot temporary pavilion against the dramatic backdrop of Design/Miami, one of the most prominent and substantive forums for international design, it unveiled the car in a way that left other...

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December 18, 2015

Audi Exhibit Stresses Sophsitication and Technology

If the sight of the year’s newest concept cars and latest hot rods doesn’t get the average car aficionado’s heart racing, they’re probably dead. But it’s not all about the sizzle at major auto shows—it’s also about forming business relationships and planting the seeds for future sales that will sustain the company in the years...

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December 14, 2015

Audi Press Event Illustrates the ‘Art of Progress’

Audi’s “Art of Progress” press reveal for its new 2010 Audi A8 was an artsy affair from start to finish. Held in a sophisticated 45,000 square-foot temporary pavilion against the dramatic backdrop of Design/Miami, one of the most prominent and substantive forums for international design, it unveiled the car in a way that left other...

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