Athens Organizing Committee Archives - Event Marketer

Athens Organizing Committee Archives - Event Marketer

November 24, 2015

Athens Rebrands Itself Via Olympic Games Ceremonies

It was, by just about any measure, the biggest event of the year. The ceremony that kicked off the Summer Olympics in Athens unfolded in front of 72,000 attendees and four billion TV viewers. Pulling it off took 20 months of planning, 850 full-time workers, and 8,500 volunteers. (And then, 16 days later, there was...

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