AbbVie Archives - Event Marketer

AbbVie Archives - Event Marketer

December 29, 2016

Humira Highlights the Patient Journey With Live Art

Using technology, live art and a tactile engagement, pharmaceutical brand Humira at the EULAR Show (Annual European Congress of Rheumatology) delivered patient-focused content in different learning styles. It began with the 16-foot by 16-foot Living Wall covered with plum colored calla lilies—one for every 100 of the 980,000 patients currently using the drug. In a...

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