Best pop-up store Archives - Event Marketer

Best pop-up store Archives - Event Marketer

August 24, 2016

Target Pop-up Unleashes Consumers’ Inner Child

Target Wonderland, an immersive 16,000-square-foot pop-up holiday destination, brought the retailer’s “exciting the kid in all of us” marketing strategy to life. The pop-up merged physical and digital retail shopping into one shareable, interactive experience that incorporated RFID-enabled product sales. Wonderland attracted an impressive 23,000 attendees who spent 20-30 minutes exploring spectacles like the S.S....

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August 24, 2016

Kiehl’s Channels ‘Zoolander’ with Anti-Aging Pop-up

Cosmetics retailer Kiehl’s partnered with the movie “Zoolander 2” to create the Derek Zoolander Center for People Who Don’t Age Good, a pop-up located in New York City’s Meatpacking District that spoofed eccentric male model character Derek Zoolander’s Center for Kids Who Don’t Read Good, featured in the first film. Called the DZCFPWDAG for short...

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August 24, 2016

Motorola Pop-up Centers on Customization

Motorola makes a range of mobile devices and accessories, from smartphones to smartwatches, but that fact was getting lost on consumers in an increasingly saturated market dominated by just a few big players. Enter: Moto Shop, a Motorola experiential boutique in the heart of Chicago, which aimed to change the experience of a telecomm retail...

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January 4, 2016

Windows Live Portrait Studio Targets Tech-Savvy Moms

In an effort to generate word of mouth for its Windows Live websites and services among tech-savvy moms, Microsoft opened Windows Live Portrait Studio pop-ups in Brooklyn, NY and San Francisco neighborhoods known for their strong family demographics. The pop-ups were open for six weeks in April and May 2008, leading up to Mother’s Day....

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January 4, 2016

Procter & Gamble Pampers Women with Pop-Up Stores

Grocery store displays don’t often give brands the chance to show how their products can complement each other. So to target women shoppers, Procter & Gamble brought together a wide variety of its products and showcased them together at two pop-ups. Nine products from P&G’s brandSaver coupon guide mailer were on-hand for trial at the...

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