Best overall use of social media (b-to-b) Archives - Page 2 of 2 - Event Marketer
Microsoft Connect Offers a Seamless Social Experience
Microsoft’s Worldwide Partner Conference 2013 built social media into every aspect of the attendee event experience. Its goals for social media were to create a customizable, integrated social experience and a seamless interaction between the online and in-person event experience. The resulting campaign leveraged Facebook, Twitter, blogging, a custom social platform called Connect, a mobile...
Cisco Live Command Center Showcases Social Chatter
Talk about mammoth! Cisco Live, Cisco’s flagship event, which in 2013 in Orlando drew 20,000 in-person registrants and more than 135,000 virtual views, is just that. But, with so many attendees, real or otherwise, the challenge is how to monitor and respond to the high volume of comments Cisco receives in order to deliver a...
ADA Inspires Content Sharing to Boost Donations
Consumer endorsements on social media can have a huge impact on driving online action. So for its Saratoga Tour de Cure race event, the American Diabetes Association leveraged a social media strategy that allowed it to interact with attendees at the race and inspire them to share branded content—including photos and links—on their personal Facebook...
Microsoft Lets an Infographic Wall do the Talking
The Microsoft Worldwide Partner Conference (WPC) is one of Microsoft’s premier conferences. Outside of the tools and technologies the brand built specifically for its audience and the event, Microsoft also relied on social media as a way of engaging and communicating. At the core of Microsoft’s social strategy was live engagement on Facebook and Twitter,...