Best multi-market event (b-to-b) Archives - Page 4 of 8 - Event Marketer
Diageo Woos Bartenders with a Shot of Education
Recognizing that its on-premise efforts don’t fly without buy-in from the men and women pouring the drinks, Diageo embarked on a dedicated effort to woo bartenders. To encourage bar staff to stock—and recommend—brands like Smirnoff and Tanqueray, the Bartender Initiative set out to provide an interactive education on Diageo products through 35 events in top...
FedEx Open House Takes NFL Sponsorship Local
FedEx became an NFL sponsor in 2000, and the delivery service has been successfully identifying ways to weave its positioning and brand messages through football ever since. But a few years into the partnership, one key challenge remained. “The issue was that although the NFL is incredibly popular, and while we have a good program...
BMW Reveals MINI Clubman in Historic Berlin Locations
BMW wanted the launch of the MINI Clubman to be as spectacular as the car itself. So when 3,300 BMW dealers, importers and sales staff came to Berlin in waves of 210 people per day for the unveiling, they were treated to more than a simple product presentation. The three-week, 21-event affair took place at...
Home Depot Targets Contractors with a Trade Show Tour
To reinforce its relationship with contractors across the country, the Home Depot took its Contractor Trade Show to 100 cities in 10 months. In its seventh year now, the tour was divided up into west and east coast regions, stopping at 50 locations each. The show traveled in two branded 53-foot trailers (one per tour)....