Best Integrated P.R.Program for an Event Archives - Event Marketer
Meow Mix Launches a ‘Think Like a Cat’ Game Show
To create awareness for its Think Like a Cat campaign, Meow Mix produced a cat-themed TV show called the “Think Like a Cat” game show. It aired on Nov. 15 on the Game Show Network. Leading up to the show, the brand stirred up buzz with two promotions: an eight-city audition tour and an orange-carpet...
Pepsi Introduces New Logo at Larger-Than-Life Events
Changing brands, especially beloved, 100-year-old-brands, is tough. To help ease the transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration Day and at the Super Bowl to play up the idea of out with the old and in with the new. On New Year’s Eve,...
Kyle Petty Charity Leverages Press to Build Awareness
Since its inception in 1995, the annual cross-country motorcycle trip featuring NASCAR celebs lead by Kyle Petty has logged more than 20,000 miles and generated more than $3 million for charity. The 2002 Charity Ride kicked off in Napa, CA, last June and traveled for eight days (covering about 400 miles daily). The Ride benefited...
Fox Unleashes Live Penguins to Promote ‘Ice Age’ DVD
Even though Ice Age was already a major motion picture smash, you never know when the media will give a home-video release a luke-warm reception. Los Angeles-based Paradigm heated things up with an interesting p.r. campaign that scheduled live penguin appearances on national and local television stations to promote the new DVD. News outlets were...