Best Integrated P.R.Program for an Event Archives - Event Marketer

Best Integrated P.R.Program for an Event Archives - Event Marketer

April 28, 2016

Meow Mix Launches a ‘Think Like a Cat’ Game Show

To create awareness for its Think Like a Cat campaign, Meow Mix produced a cat-themed TV show called the “Think Like a Cat” game show. It aired on Nov. 15 on the Game Show Network. Leading up to the show, the brand stirred up buzz with two promotions: an eight-city audition tour and an orange-carpet...

read more

April 28, 2016

Pepsi Introduces New Logo at Larger-Than-Life Events

Changing brands, especially beloved, 100-year-old-brands, is tough. To help ease the transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration Day and at the Super Bowl to play up the idea of out with the old and in with the new. On New Year’s Eve,...

read more

December 8, 2015

Kyle Petty Charity Leverages Press to Build Awareness

Since its inception in 1995, the annual cross-country motorcycle trip featuring NASCAR celebs lead by Kyle Petty has logged more than 20,000 miles and generated more than $3 million for charity. The 2002 Charity Ride kicked off in Napa, CA, last June and traveled for eight days (covering about 400 miles daily). The Ride benefited...

read more

December 8, 2015

Fox Unleashes Live Penguins to Promote ‘Ice Age’ DVD

Even though Ice Age was already a major motion picture smash, you never know when the media will give a home-video release a luke-warm reception. Los Angeles-based Paradigm heated things up with an interesting p.r. campaign that scheduled live penguin appearances on national and local television stations to promote the new DVD. News outlets were...

read more

December 8, 2015

Virgin Mobile Gives Times Square the Full Monty

New wireless carrier Virgin Mobile stopped at nothing to shut down New York’s famous intersection last summer to announce its U.S. launch. The huge “Nothing to Hide” billboard draped over the Virgin Megastore gave a hint that something was up, and the crowd started forming an hour before the 10:30 a.m event began.  When the...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2017 Access Intelligence, LLC – All Rights Reserved. |