Best digital+live campaign (b-to-c) Archives - Event Marketer

Best digital+live campaign (b-to-c) Archives - Event Marketer

December 15, 2015

Bacardi’s On-Premise Tour Ends at Music Events

To recruit more male rum drinkers ages 21-24, and connect its brand to the music and entertainment scene, Bacardi this fall launched the Untameable Tour, a program that started in bars and ended at epic music destinations like Lollapalooza and TomorrowWorld—with a heavy pour of digital extensions in between. During three-hour bar takeovers across the...

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December 15, 2015

Microsoft Woos Gen Z with a Techie Chicago Dell Pop-Up

How do you entice the post-Millennial marketplace—that new generation of savvy, highly technical pre-teens and teens you can’t woo to demo a product with a glass of wine or influencer night in the club? To raise awareness about a partnership and to launch a free upgrade of Microsoft’s new operating software Windows 10, Dell and...

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December 15, 2015

Verizon Translates Super Bowl Fan Votes into a Light Show

The Super Bowl is a perennially cluttered environment with major brands vying for share of mind among fans on-site and at home. For Super Bowl XLIX in Phoenix, Verizon re-activated and reinvented a successful strategy deployed for the previous year’s Super Bowl with a social media campaign that measured fan votes through a custom algorithm...

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October 22, 2015

Nokia, AT&T Reward Green Day Fans for Social Action

To launch its free Nokia Music service, Nokia partnered with AT&T and Green Day to reach a targeted audience, create media buzz, generate consumer impressions and increase social chatter around the new platform. The strategy involved a social media campaign, a drive to the AT&T store in New York City’s Times Square, a live performance...

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October 22, 2015

Skype Engages Lady Gaga Fans in its Product Suite

They say music is the universal language, so to promote its mobile suite of products among a global audience of youthful influencers and social connectors, Skype aligned itself with a world-class musician with 36 million Twitter followers, 60 million Facebook fans and her own proprietary social network on Littlemonsters.com—Lady Gaga. As official sponsor of her...

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