Best activation of a cause sponsorship/community tie-in Archives - Event Marketer
Ford ‘drives’ to do good for local schools
Despite it being a crucial factor in making a purchase, many consumers aren’t as motivated to visit dealerships for test- drives. Ford found a way to not only encourage test-drives by eliminating that high-pressure sales environment, it helped dealers create positive interactions with consumers by supporting local schools. Interested Ford dealers partnered with schools to...
Cigna saving lives on wheels
Many of us aren’t so good at getting to the doctor for those annual checkups—preventative care that, according to the Centers for Disease Control and Prevention, could save up to 100,000 lives each year and reduce health risks before they become serious and expensive. In addition, 45 percent of Americans say they’re unaware that if...
Thanks to Blizzard Entertainment lots of ‘good boys’ got a good home
Cause marketing programs are most effective when the connection between the brand and the cause is authentic and relevant. Blizzard Entertainment played fetch and retrieved a campaign surrounding its annual Chinese Lunar New Year live-streaming event that not only satisfied a specific marketing challenge, but sent hundreds of adoptable dogs to their forever homes. Enter:...
Coke Brings Christmas to War-Stricken Colombia
Brand experiences have the power to touch and transform even the most vulnerable consumers across the globe. In the case of Coca-Cola’s annual Christmas Caravan in South America, it was bringing lights of hope to communities along the Magdalena River in Colombia, a region that after decades of violence between the government and guerrilla militias...