Best activation of a cause sponsorship/community tie-in Archives - Event Marketer

Best activation of a cause sponsorship/community tie-in Archives - Event Marketer

July 13, 2017

TD Bank Parade Program Connects With LGBTQ Community

Pride parades are no ordinary parades, and with its expressive float, activations and local buzz-building efforts, sponsor TD Bank’s parade program made personal and colorful connections with the LGBTQ community. What made the campaign so special was that it served as an internal engagement tool, too. Some 794 TD Bank employees marched along the parade...

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July 13, 2017

Whirlpool Offers Clean Laundry to Schools in Need

We think of washing machines as cold metal appliances that serve a mundane purpose. But for many people across the U.S., clean clothes are far from the mundane. It was a story Whirlpool uncovered as it sought to “humanize” its brand, launching a national research survey that revealed as many as 1 in 5 students...

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July 13, 2017

American Express’ Gift Drops Support Local Businesses

American Express has long supported small business owners through its one-day annual Small Business Saturday program that offers cardmembers rewards for shopping locally. This year, the brand took its efforts a step further with the new Shop Small 2x Rewards, a campaign that threw some heavy weight behind the effort in the form of NBA...

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August 22, 2016

Ford Trades Test Drives for School Donations

They say that marketing is at its best when it matches a market need with a timely solution. Ford did it several times over with its Drive 4 UR School program that paired local dealerships with local high schools to trade test drives for much-needed donations. The philanthropic program, deemed one of the most successful...

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August 22, 2016

Citi’s Philanthropic Sponsorship Includes VIP Access

How do you make a feel-good experience feel even better? Ask Citi, which leveraged its presenting sponsorship of the No Kid Hungry dinner event program to give its cardmembers a VIP experience within an experience that was all about giving back. From exclusive pre-sale offers to skipping the line to carte blanche access to free...

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