Sandra O’Loughlin, Author at Event Marketer - Page 87 of 108

Author archive for Sandra O’Loughlin

September 3, 2010

Brands Rock Summer Concerts

Summer concerts bring kids of all ages out to fairs and festivals, amphitheaters and arenas to rock with their favorite bands. And this year, as they piled into stadium parking lots and plied their way through the concourse crowds, they found all kinds of engaging experiences. Some, thanks to OfficeMax, got to create signs to...

read more

August 31, 2010

Hot Wheels

When Ford’s zippy Fiesta hits American streets this year, to the casual observer it will look like a fun, affordable ride. With a sticker price of less than $15,000, some models come with a message center and trip computer on the dashboard, a floor console with a USB port and other amenities designed to appeal...

read more

August 31, 2010

Hyundai, WEtv and Salesforce.com Earn A+

When it comes to launching event programs in a market still stinging from the effects of the recession, some brand marketers feel more comfortable taking calculated risks than trying new ideas. That’s why more and more brands are testing the value of their event strategies in small doses before rolling them out to the masses....

read more

July 23, 2010

Dove and Tabasco offer a taste of the good life

Smart women have known for years that the way to a man’s heart is through his stomach. Now it seems that marketers have awakened to that knowledge, too, and are incorporating sweet indulgences like wine, chocolate, gourmet dishes and even helpful tips into events that offer attendees a respite from their busy lives.

read more

July 19, 2010

Salesforce.com’s Cloudforce Tour keeps the momentum going

So you just held your company's biggest event of the year, a global meeting that attracted 20,000 attendees and 250-plus exhibitors and featured 300 informational sessions. How do you keep the momentum going? If you’re Salesforce.com, the answer is a b-to-b road show called the Cloudforce Tour, a rolling series of one-day events that for the past eight years has brought the excitement...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |