Sandra O’Loughlin, Author at Event Marketer - Page 87 of 117

Author archive for Sandra O’Loughlin

April 20, 2012

How to Increase Attendee Dwell Time

If you want to have a meaningful engagement with attendees in your booth, the first thing you have to do, after you get them there, is to encourage them to stick around. After all, your booth is an ideal touch point for cementing face-to-face relationships and providing hands-on information about your product or service. But...

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April 17, 2012

Glaceau Hydrates Volleyball Qualifier

Glaceau’s vitaminwater brand provided a hydration lounge at this year’s annual Big South National Volleyball Qualifier March 30 to April 1 at Atlanta’s Georgia World Congress Center. Big South attracted 1,164 teams, 50,000 attendees and more than 14,000 girls ages 10 to 18, who competed in the tournament.

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April 12, 2012

The Making of a Movement

A trade show typically is a launch pad for new products. Attendees troll the show floor seeking the latest and greatest, and exhibitors gladly oblige with displays, interactive exhibits and eye-catching graphics that tout their products’ features and benefits. But a trade show also can be a platform to unveil a marketing campaign that will...

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April 10, 2012

Torani’s B-to-B Mobile Tour Stirs Up Consumer Interest

Italian coffee syrup brand Torani this summer will launch a new mobile tour aimed at the consumer market. Torani, which is headquartered in San Francisco, will kick off the tour in May at the 75th anniversary celebration of Golden Gate Bridge. From there the tour will hit festivals and fairs, such as the Portland Rose...

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April 5, 2012

Five Tips from Veteran Trade Show Marketers

Across the U.S. and around the world, trade show budgets are coming back, albeit slowly. As a result, trade show programs are getting refined and redefined as exhibitors try to make deeper connections and get more efficient with their spends. Here are five best practices for trade show marketers from two industry vets, Philips and...

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