Sandra O’Loughlin, Author at Event Marketer - Page 6 of 113

Author archive for Sandra O’Loughlin

June 28, 2017

Photo Tour: CMA Music Fest’s Coolest Partner Activations

It’s summer, and that means music festival season is in full swing. And this year, EM slipped on its cowboy boots and headed on down to Nashville for CMA Fest. Now in its 46th year, the musical extravaganza, once again, with its 11 stages (seven of which were free to the public) and more than...

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June 23, 2017

Bacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative

Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration will take many forms. Major Lazer producer and dj Jillionaire serves as the brand’s Minister of Rum. Bacardi, which in May...

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June 21, 2017

Perrier Lunch Breaks Serve Up Daytime Dance Parties

The premium water brand invites consumers to experience the ‘stylish, eccentric side’ of its personality   Perrier has uncapped a lunchtime event series that once again gets people off their duffs and onto the dance floor as it serves up a taste of the bubbly French mineral water brand. The multi-city series relaunched with the...

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June 21, 2017

SPAM Sizzles with a Fair and Festival Tiny House Tour

SPAM this summer is traveling to fairs and festivals with a Tiny House of Sizzle Tour that combines the sound, smell, taste and sizzle of SPAM frying in the pan with the tiny house trend that is popping up at event marketing activations. At its first stop, the 9th Avenue International Food Festival in New...

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