Sandra O’Loughlin, Author at Event Marketer - Page 5 of 117

Author archive for Sandra O’Loughlin

October 11, 2017

AT&T Explores the Intersection of Tech and Entertainment at its Two-Day SHAPE Event

What do you get when the worlds of technology, media and entertainment collide? In the case of AT&T, you get SHAPE, a two-day immersive event that this summer transformed Warner Bros. Studios in Los Angeles into a high-tech campus for content creators, developers, tech professionals and enthusiasts. Attendees sat in on presentations by visionaries in...

read more

October 6, 2017

Photo Tour: FX Revives 1980s L.A. for the Launch of ‘Snowfall’

To promote its new series Snowfall,” FX Networks created a launch event that generated excitement for the first season of the show without promoting its sensitive subject matter—the crack epidemic that hit Los Angeles in 1983. To do that, the activation focused on the rich tapestry of cultures represented in the show—from the drug dealers...

read more

September 29, 2017

Six Ways to Engage Millennials at B-to-B Events

How to capture mindshare among the up-and-coming conference attendee base   Look around just about any b-to-b conference today and you’ll see the man buns, high tops and fresh faces of the millennial generation among the attendees. But don’t be fooled by their casual air. This group of people comprises one-third of the American workforce,...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |