Sandra O’Loughlin, Author at Event Marketer - Page 5 of 117

Author archive for Sandra O’Loughlin

September 29, 2017

Six Ways to Engage Millennials at B-to-B Events

How to capture mindshare among the up-and-coming conference attendee base   Look around just about any b-to-b conference today and you’ll see the man buns, high tops and fresh faces of the millennial generation among the attendees. But don’t be fooled by their casual air. This group of people comprises one-third of the American workforce,...

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September 25, 2017

Six Top Event Marketers Sound Off on Where They See B-to-B Events Headed

Event Marketer recently surveyed some of the industry’s top b-to-b marketing professionals to find out where they think the industry is headed, and how they plan to meet the demands of an ever-evolving attendee base. The marketers you’re about to hear from are literally transforming the landscape of b-to-b events. Their creativity and know-how is...

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