Sandra O’Loughlin, Author at Event Marketer - Page 41 of 113

Author archive for Sandra O’Loughlin

June 15, 2015

Chobani’s New Campaign Takes Aim at Break Time

Chobani this month is activating a grassroots campaign encouraging people to take a break—and flip open one of its new Peanut Butter Dream, Strawberry Summer Crisp or other tasty Flip yogurt packs. The integrated effort launched on June 3 with National Break You Make Day. It continues throughout the month, leveraging research on America’s break...

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June 9, 2015

Three Lessons On Event Marketing To Women

There were many key findings kicked around at M2W: The Marketing to Women Conference held in Chicago earlier this year. Among the most significant: that women, as the dominant drivers of our consumer economy, account for $7 trillion of annual spending in the U.S. and more than $20 trillion globally. Another trend, says Sam Ellison...

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June 8, 2015

Bacardi CMO Dima Ivanov Talks Reinventing The Iconic Rum Brand

With 20 years in consumer marketing roles, eight of them at Bacardi, Dima Ivanov knows a thing or two about marketing—and rum. In January this year, the 38-year-old became cmo of the privately held spirits company and president of Bacardi Global Brands where he oversees worldwide marketing. Before that he served as managing director for...

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May 28, 2015

Southwest Airlines Hosts Live In-Flight Entertainment

There’s in-flight entertainment and then there is in-flight entertainment the way Southwest Airlines does it—via in-flight experiences that take off in mid-air, literally. Its most recent, a performance this past April by indie rock band the Black Cadillacs to introduce its non-stop service from Dallas to Memphis as part of its Live at 35 program,...

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May 19, 2015

A Robust Event Industry Has Marketers Jockeying For Space

A strong economy and an increase in corporate meetings and conferences have event marketers scrambling to lock in dates and venues much earlier than they have in years past. Convention centers in major cities are booked up as much as five, 10, even 15 years in advance. Key dates are taken and hotel rooms are...

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