Sandra O’Loughlin, Author at Event Marketer - Page 32 of 117

Author archive for Sandra O’Loughlin

April 5, 2016

Eight Insights on How to Succeed in the B-to-B Event Marketing Space

In our April issue, we will feature our picks for the 2016 B-to-B Dream Team—the event marketers we’d hire if we were building our own brand. From organizing global conferences to handling trade show strategy and overseeing internal meetings, this year’s Dream Team does it all and does it so well, they’re setting the standard...

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March 29, 2016

Inside American Greetings’ Analog SXSW Experience

American Greetings sent some ripples through the digital world of South by Southwest Interactive with an activation that cut right to the core of its brand essence—the need for simplicity and the importance of human connections in today’s high-tech landscape. The three-day experience, called Analog by American Greetings, marked the brand’s first appearance at SXSWi...

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March 22, 2016

Three Lessons From Under Armour’s Internal Innovation Event

An open innovation concept like Under Armour’s Future Show isn’t for every company. The annual event, held over two days each October at the athletic apparel and footwear giant’s headquarters in Baltimore, MD, pits entrepreneurs and inventors in a competition to be selected to have their product join the Under Armour supply chain. The show...

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March 7, 2016

Dew Combines Basketball, Tech and Art at All-Star 2016

In its largest integrated campaign since parent company PepsiCo signed as official food and beverage sponsor of the NBA, Mountain Dew combined basketball, art, technology and culture into an interactive experience during All-Star 2016, which took place Feb. 12 to 14 in Toronto. Google’s Tilt Brush virtual reality painting app was a highlight of the...

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February 26, 2016

U.S. Cellular Returns to Winterfest with a Music Chalet

U.S. Cellular returned as presenting sponsor of Oregon Winterfest this month with a slow-motion video activation and a tented music chalet that brought attendees in out of the cold and warmed them up to the wireless carrier brand. U.S. Cellular’s partnership with Winterfest, which is in its eighth year, and other local festivals such as...

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