Sandra O’Loughlin, Author at Event Marketer - Page 25 of 117

Author archive for Sandra O’Loughlin

September 26, 2016

Rio: Visa Demos its New Payment Technology

The Everywhere Lounge at the Windsor Atlantica Hotel on Rio’s famed Copacabana beach offered Visa guests a respite from the excitement of the Olympic Games, the chance to grab a meal, view customized content on a 60-foot LED screen and the chance to maybe even rub shoulders with an Olympic gold medalist or two. The...

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September 20, 2016

Three Ways Citi Used Social Media to Amplify Rio on the Hudson

To amplify the reach of its Rio on the Hudson activation, which took place August 5-11 on Pier 26 in New York City (read more about the full program here), Citi created a robust social media strategy. Citi’s #StandForProgress program, unique and shareable photo opportunities and a Snapchat filter all fostered authentic dialogue that extended...

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September 12, 2016

Citi Brings a Taste of Rio and the Olympic Games to New York

For those New Yorkers who couldn’t make it to the Olympic Games, Citi brought the excitement to them with Rio on the Hudson, an activation held Aug. 5-11 on the Hudson River’s Pier 56 that featured Brazilian cuisine and entertainment, Olympic athlete appearances, virtual races against gold medalist Allyson Felix, golf simulations, a replica cauldron...

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September 7, 2016

Women in Events: Nine Tips for a Successful Career

No question about it, event marketing is one of those specialties that is demanding and exhausting. Kind of like brain surgery, minus the scalpel. The hours are long. The effort, gargantuan. But it is also one of the most creative and rewarding career paths a marketer can take. It may be filled with twists and...

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September 2, 2016

The Educational ‘Curious World Tour’ Inspires Kids, Parents

Houghton Mifflin Harcourt this summer hit the road with the Curious World Tour, a mobile experience designed to inspire kids with a love of learning through playful, hands-on activities, story times and appearances by its beloved character, the perky primate named Curious George, who turns 75 this year. The tour, which launched in Brooklyn and...

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