Sandra O’Loughlin, Author at Event Marketer - Page 25 of 113

Author archive for Sandra O’Loughlin

May 31, 2016

Five Reasons Lincoln’s Tribeca Sponsorship Makes Sense

Lincoln, the official vehicle of the 2016 Tribeca Film Festival and a signature sponsor of the event, which took place April 13-24 in New York City, regaled the film community with its Black Label Lounge where attendees could shoot footage, score scenes, watch a virtual-reality film and just kick back and relax. The lounge also...

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May 25, 2016

How the Future Show Keeps Under Armour Sharp

Few know about it. But those that do say it’s an experience unlike anything in the industry. Welcome to Under Armour’s annual Future Show, a two-day competition held each October at the company’s global headquarters in Baltimore in which inventors large and small pitch their ideas as the latest, greatest athletic must-have. It’s been called...

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May 20, 2016

Five Ways to Be an Experiential Brand with Soul

Peter McGuinness, chief marketing and brand officer at Chobani, kicked off day three of the Experiential Marketing Summit, which took place in Denver from May 4-6, with a keynote address detailing the Greek yogurt company’s corporate philosophy and how Chobani manifests that attitude in physical events and online. “We started with the premise that people...

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May 17, 2016

Seven Ways Tech Conferences are Modernizing the B-to-B Experience

When it comes to business meetings and events, it just doesn’t get any bigger than the technology conference. As some of the longest-running shows in the event industry, these super events occupy the largest footprints, attract the most number of attendees, have the deepest budgets and deliver the largest ROI. As technology changes, however, with...

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May 13, 2016

Citi Gets Social at Taste of the Nation Events

Citi wants to be known for its “hero moments” that offer cardmembers the inside track to entertainment, sports and culinary experiences. Through an alliance with Taste of the Nation, a series of culinary events cooked up by the charity Share Our Strength, Citi is dishing out more than tasty tidbits and delicious drinks to its...

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