Sandra O’Loughlin, Author at Event Marketer - Page 22 of 117

Author archive for Sandra O’Loughlin

November 14, 2016

Content: High-Tech Ideas from the Future of StoryTelling Fest

The Future of StoryTelling Fest filled the expansive reaches of New York City’s Africa Center from Oct. 7-9 with “something between a tech exhibit and a film festival, an amusement park and an arcade.” At least that’s how FoST Fest founder Charles Melcher described the event. Virtual, augmented and mixed reality experiences, along with demos...

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November 9, 2016

Proprietary Event Strategies: CLIF Bar’s ‘Crazy’ Obstacle Course

CLIF Bar describes the CLIF Bar CykelScramble bicycle relay race as “four people, one bike, a half-mile crazy obstacle course and a festival,” and that pretty much sums it up. The proprietary CLIF Bar event (pronounced “seek-kel scramble”), took place on Sept. 24, for the second year in a row at Marin County Fairgrounds, 20...

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November 8, 2016

Luxury Pop-Up Events Bring to Life

Online shopping site brought to life all things Gilt at the #GiltLife House pop-up, a luxury, four-story townhouse in New York City’s SoHo neighborhood that from Sept. 30 to Oct. 8 hosted a series of events designed to showcase its lifestyle products and experiences. #GiltLife House launched with an event that featured supermodel Alessandra...

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November 4, 2016

Citi Uses Virtual Reality to Put Music Fans in Front Row Seats

Virtual Reality is growing rapidly, a fact not lost on Citi, which later this year will incorporate the technology into 10 concerts as part of its “Backstage with Citi” program. Since 2015, when it signed on as title sponsor of the Citi Concert Series on NBC’s “Today” show, Citi has hosted concerts by big-name artists...

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