Sandra O’Loughlin, Author at Event Marketer - Page 22 of 113

Author archive for Sandra O’Loughlin

August 5, 2016

More Exclusive Insights: Women in Events

We recently brought you a sneak preview of one of our Women in Events roundtable discussions where some of the industry’s top female executives talked about issues surrounding credibility, the glass ceiling, the lack of female leaders in business and the need for women to recognize their value in the workplace. (Catch the entire special...

read more

August 4, 2016

Q&A: American Express on Data Collection at the US Open

Data collection is a big deal at American Express, which in May received Event Marketer’s prestigious Grand Ex Award for its US Open Tennis sponsorship activation (and earned the distinction of being the only recipient, along with agency of record Momentum Worldwide, to win the Grand Ex twice). The company also is a champion when...

read more

August 1, 2016

New England Coffee Brews up a B-to-B-to-C Sampling Tour

New England Coffee is celebrating 100 years in business with a yearlong Extraordinary People campaign that pays homage to its food service customers and consumers and raises awareness of the brand. A #YouAreExtraordinary engagement and sampling tour, which kicked off in March and serves as the cornerstone of the effort, so far has made 180...

read more

July 29, 2016

Women in Events Talk Industry Challenges

We speak to female marketing executives at major companies throughout the year about the campaigns they create to connect with b-to-c and b-to-b audiences. In our annual Women in Events special report out in August, however, we’re focusing once again on the women themselves—those hard-working, passionate marketers who bring events to life while balancing home...

read more

July 25, 2016

Key Partnerships Boost Bermuda’s Summer Fridays Campaign

The Bermuda Tourism Authority wants New Yorkers to ditch their offices on Friday afternoons this summer and dig their toes into its pink sand beaches. Its campaign, #BermudaSummerFridays, launched in June with a surprise-and-delight event with Uber and leverages additional strategic partnerships, curated experiences and social media to spark conversation about the island destination, which...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |