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B-to-C EventsToyota Turns a Gas Station into an Eco-Friendly Oasis
Toyota, a 16-year partner of the Environmental Media Awards at Warner Bros. Studios in Burbank, CA, this year transformed a gas station across the street from the event into a green space where it displayed its eco-friendly vehicles and offered guests green-themed sensory experiences, including a shareable photo opportunity and personalized wheatgrass shot glasses. The […]
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B-to-C EventsTaste of Home’s Gingerbread Boulevard Gets an Interactive Makeover
Taste of Home, the food and entertainment magazine and website, is back in New York City’s Madison Square Park through Dec. 18 with the third iteration of its holiday-themed Gingerbread Boulevard installation, but this year the emphasis is on interactivity and more consumer involvement than in seasons past. The publication expects up to 350,000 on-site […]
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B-to-C EventsHigh-Brow Hang Spaces are Giving Automakers a Fresh Edge
Brand experiences by luxury automakers are one of the coolest new ways to connect with potential car buyers, especially the hip, affluent millennial target that is turned off by the hard-sell tactics in traditional showrooms. Mercedes-Benz, Lexus, Lincoln and Cadillac are driving the strategy by creating brand houses, experience centers, updated retail concepts and multi-use […]
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B-to-B EventsPhoto Gallery: The Community Pavilion at Adobe MAX 2016
Adobe MAX 2016, which took place Nov. 2-4 at the San Diego Convention Center, offered a whirlwind three days of speakers, sessions, labs and hands-on workshops for graphic designers, web designers, filmmakers, photographers, artists and other creatives.
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B-to-C EventsInteractive Escape Games Promote Sony TV Shows and Technology
Sony on Oct. 24 launched two interactive escape games designed to generate buzz around two of its tv series, “The Blacklist” and “Timeless,” which are both produced by Sony Pictures Television and currently running on NBC. The games immerse players into the worlds of each show and at the same time incorporate Sony products into […]