Author archive for Sandra O’Loughlin
Why State Farm is ‘Here To Help’ at Music Festivals
State Farm is on a mission to make the festival experience more pleasurable for music fans. Forgot your sunscreen? Toothpaste? Need a bandana? Pop into State Farm’s Here To Help house to pick up what you need.
How Alcohol Brands are Adding Flavor to Their Events
When it comes to rockin’ events, it’s hard to get more creative than alcoholic beverage activations. The category is a competitive one, with beer brands, distilled spirits and wineries all chasing after that elusive and fickle millennial target that everyone is pursuing.
Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations
Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage. Brands paid big bucks to become the Official Potato Chip or Soft Drink of a league or franchise.
Editors Lead Hands-on Demos in Popular Mechanics’ Pop-Up
Popular Mechanics, a longtime favorite among makers and DIYers, is getting a makeover of its own. The Hearst publication is gearing up for its 115th anniversary next year, and to get the word out it sponsored The Lodge, a pop-up event that brought its pages to life for more than 500 attendees with hands-on activations,...