Sandra O’Loughlin, Author at Event Marketer - Page 20 of 117

Author archive for Sandra O’Loughlin

December 22, 2016

Editors Lead Hands-on Demos in Popular Mechanics’ Pop-Up

Popular Mechanics, a longtime favorite among makers and DIYers, is getting a makeover of its own. The Hearst publication is gearing up for its 115th anniversary next year, and to get the word out it sponsored The Lodge, a pop-up event that brought its pages to life for more than 500 attendees with hands-on activations,...

read more

December 19, 2016

L.L. Bean’s Holiday Installation Brightens Retail Activity

November and December are the most important sales months of the calendar year, and L.L. Bean knows it. The Freeport, ME-based retailer during the fourth quarter becomes a veritable hub of activity, with more than 500,000 consumers passing through its doors during the final six weeks of each year. This season, from Nov. 18 to...

read more

December 12, 2016

Toyota Turns a Gas Station into an Eco-Friendly Oasis

Toyota, a 16-year partner of the Environmental Media Awards at Warner Bros. Studios in Burbank, CA, this year transformed a gas station across the street from the event into a green space where it displayed its eco-friendly vehicles and offered guests green-themed sensory experiences, including a shareable photo opportunity and personalized wheatgrass shot glasses. The...

read more

December 8, 2016

Taste of Home’s Gingerbread Boulevard Gets an Interactive Makeover

Taste of Home, the food and entertainment magazine and website, is back in New York City’s Madison Square Park through Dec. 18 with the third iteration of its holiday-themed Gingerbread Boulevard installation, but this year the emphasis is on interactivity and more consumer involvement than in seasons past. The publication expects up to 350,000 on-site...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |