Sandra O’Loughlin, Author at Event Marketer - Page 2 of 117

Author archive for Sandra O’Loughlin

December 4, 2017

Banks’s Beer Tells it Like it is With a Snarky Advent Calendar Installation

British beer brand Banks’s on Dec. 1 launched a holiday campaign that replaces cheesy sentiments often associated with the season with tongue-in-cheek messaging designed to resonate with younger audiences. The effort, “Tells Christmas Like It Is,” combines the mindset of the graffiti artist and the gritty humor of its working-class roots with the traditional Christian...

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