Sandra O’Loughlin, Author at Event Marketer - Page 2 of 113

Author archive for Sandra O’Loughlin

September 11, 2017

Jack in the Box’s Crave Van Takes Sampling Up a Notch at San Diego Comic-Con

There are sampling events where brand ambassadors dutifully distribute flavorful bites and tasty tidbits to passersby. And then there are those that take it up a notch, like Jack in the Box, which literally crashed into San Diego Comic-Con this year with Jack’s Crave Van, featured in recent ads for the brand, plowing through a...

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September 8, 2017

Six Lessons in Team-Building From the Bloomberg Square Mile Relay

Like most other foot races, the Bloomberg Square Mile Relay, which took place in NYC’s financial district this past May, was about competing for the top spot and taking home the coveted trophy. But for the 70-plus teams that competed in this year’s event, mostly from the city’s leading financial firms, it was also an...

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September 4, 2017

How Walmart Carved out a Community-Driven Niche in Championship Golf

Mention Walmart, and the affluence of golf doesn’t immediately spring to mind. The brand connotes everyday low prices on groceries and other necessities, not rounds of golf and its accoutrements. So we traveled to Rogers, AR, to look into the seeming incongruence as it plays out at the Walmart NW Arkansas Championship Presented by P&G,...

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