Sandra O’Loughlin, Author at Event Marketer - Page 2 of 117

Author archive for Sandra O’Loughlin

December 4, 2017

Banks’s Beer Tells it Like it is With a Snarky Advent Calendar Installation

British beer brand Banks’s on Dec. 1 launched a holiday campaign that replaces cheesy sentiments often associated with the season with tongue-in-cheek messaging designed to resonate with younger audiences. The effort, “Tells Christmas Like It Is,” combines the mindset of the graffiti artist and the gritty humor of its working-class roots with the traditional Christian...

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November 28, 2017

Cruise Through the Best Auto Activations of the Year

From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing has been in high gear. Throughout 2017, the auto brands took to music festivals, film fests and fashion shows, plied the city streets, followed country roads and headed down wilderness trails to connect with car buyers. Along the way, they...

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