Sandra O’Loughlin, Author at Event Marketer - Page 11 of 113

Author archive for Sandra O’Loughlin

March 17, 2017

SXSW 2017: Step Inside Intel’s AI Lounge

In a world often frightened by the concept of Big Brother and the growing impact of technology in our world, Intel’s AI Lounge at SXSW told a different story. The tech brand transformed Lucille’s Patio Lounge on Austin’s Rainey Street around the theme of AI For Good, a spot that showcased Intel’s collaborations in artificial...

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March 10, 2017

Q&A: Heineken’s Pattie Falch on What’s Brewing for 2017

Heineken kicked off 2017 with some tasty news. Its Heineken Light brand in February replaced Amstel Light as the official beer of the South Beach Wine & Food Festival’s iconic Burger Bash, and later this year Heineken will eliminate its iconic dome at Outside Lands music festival. Pattie Falch, director of sponsorships and events at...

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