Author archive for Sandra O’Loughlin
Photo Tour: A Day at the Walmart NW Arkansas Championship
Walmart, the retail giant known for everyday low prices, in Northwest Arkansas is known for something else: the Walmart NW Arkansas Championship Presented by P&G. The tournament, a stop on the LPGA Tour, brings top-notch female golfers to Rogers, AR, to compete for a $2 million purse. And it’s also a chance for Walmart to...
Nokia Unveils a Virtual Reality Experience at Cannes Festival of Creativity
Nokia Technologies hit the Cannes Lions International Festival of Creativity with what its cmo Rob Lebras-Brown calls a “perfect marketing storm”—a virtual reality experience that showcased its new suite of digital health products and the viability of VR itself as a marketing platform.
IZZE FUSIONS’ Flavorful Summer Tour Gives Teens a Taste of Augmented Reality
IZZE FUSIONS, a new PepsiCo-owned beverage that hit retail shelves in March, has launched a summer sampling tour that gives teens a taste of AR as well as its “sorta juice, sorta soda, sorta sparkling water” fruit flavors.
Photo Tour: CMA Music Fest’s Coolest Partner Activations
It’s summer, and that means music festival season is in full swing. And this year, EM slipped on its cowboy boots and headed on down to Nashville for CMA Fest. Now in its 46th year, the musical extravaganza, once again, with its 11 stages (seven of which were free to the public) and more than...