Sandra O’Loughlin
Coming Soon: Full archives for all EM editors and contributors
Sandy came to Red 7 in 2007 after seven years at Brandweek where she covered retail, apparel, beauty and luxury marketing. Prior duties included hanging out with models and photographers (tough job, but somebody had to do it) as fashion editor for Tennis magazine, Golfweek and Fairchild Publications. She holds an M.A. in French from Purdue University. Besides writing a college-level reference work on modern French literature, career highlights include breaking a national news story on Walmart, visiting the White House tennis court and exclusive interviews with fashion icon Oleg Cassini (who sent her an orchid in return!), hip-hop mogul Russell Simmons, tennis ace James Blake and a then 20-something golfing phenom named Tiger Woods. When she’s not chasing stories for Event Marketer, you may find her at the gym, enjoying life on the Chesapeake Bay (yes, she’s a hon’ from Balamer!) or traveling, most recently to Hong Kong and Beijing.
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TLC Makes a Splash to Promote its Summer Programming
TLC Makes a Splash to Promote its Summer Programming
AstraZeneca's holographic, spinning lung
AstraZeneca created a full, spinning hologram of a lung at healthcare tradeshows and conferences to promote its new asthma medication Symbicort in 2005. (Technology by Ark Media, San Francisco.)
Ex Award Winners Announced
Hundreds of event marketers came together to recognize the best experiential marketing programs of the year.
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
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