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Sandra O’Loughlin

Recent Content by Sandra O’Loughlin

Coming Soon: Full archives for all EM editors and contributors

Features Editor
(203) 899-8450

Sandy came to Red 7 in 2007 after seven years at Brandweek where she covered retail, apparel, beauty and luxury marketing. Prior duties included hanging out with models and photographers (tough job, but somebody had to do it) as fashion editor for Tennis magazine, Golfweek and Fairchild Publications. She holds an M.A. in French from Purdue University. Besides writing a college-level reference work on modern French literature, career highlights include breaking a national news story on Walmart, visiting the White House tennis court and exclusive interviews with fashion icon Oleg Cassini (who sent her an orchid in return!), hip-hop mogul Russell Simmons, tennis ace James Blake and a then 20-something golfing phenom named Tiger Woods. When she’s not chasing stories for Event Marketer, you may find her at the gym, enjoying life on the Chesapeake Bay (yes, she’s a hon’ from Balamer!) or traveling, most recently to Hong Kong and Beijing.


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MINI Cooper Straps a Car to a Rocket to Launch New Vehicle

MINI Cooper Straps a Car to a Rocket to Launch New Vehicle

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Challenge Accepted

CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges

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Dial for Men Gets Fans Dirty… and Clean

Dial for Men Gets Fans Dirty… and Clean

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Maker's Mark

A new generation of DIY enthusiasts is luring major brands to fairs and festivals

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Coke's Olympic Pavilion

The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.

Winter Olympics: Panasonic in 3D

Inside Panasonic’s 3D Winter Olympics Experience

Data Collection That’s Not a Drag

Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.

2009: The Year in Review

The highs, the lows and more than 67 industry trends that rose from the ashes.

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