Rachel Boucher

First-time CES exhibitor Scout Motors made its announcements under the theme, “The right balance of touch, tech and connection brings people together.” It’s a message we’re seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering […]

Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? 🎤✨ We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look that’s part insight, […]

A one-size-fits-all approach to a brand experience just doesn’t cut it anymore. Let’s discuss how putting audience psychology and behaviors at the forefront, enhanced by powerful tools like Artificial Intelligence (AI), can help marketers tailor engagements to how people think, feel, and act in real-time. And what that can do to create an experience that […]

Following in the footsteps of HPE Discover, Delta became the second brand to ever leverage Sphere for a keynote experience, and the first to do so as part of the CES lineup in Las Vegas. The much-anticipated livestreamed event, hosted Jan. 7, was open to some 18,000 trade show attendees and Delta employees, and featured […]

From repurposed booth elements, to total departures from the prior year, to noteworthy collabs, and provocative materials, the exhibit and experiential landscape at CES in Las Vegas this week (Jan. 7-10) is serving up mainstay vibes and a few surprises. AI is the hot topic again this year, with brands showcasing what place it holds […]