Rachel Boucher

On the trade show floor, overhead design elements create an enticing, full-frame perspective that gives the illusion of more in addition to capturing eyeballs from long distances. But this year, we’re drawn to height of another kind—columns and towering booth elements that feel monumental and stick out in a sea of walls or lack thereof. […]

A farmer's market for dogs, porta-parties, romantic boat rides—and, the top insights from Trendwatch Los Angeles, the first of many live and virtual events taking place during Experiential Marketing Month.

Experiential marketers have wasted no time experimenting with AI-fueled activations and applications to drive personalization and streamline the work behind the scenes. But this year, marketers are ready to accept AI as a member of the team. Enter: AI agents, which are shifting from “curiosities” to game-changing assistants for marketers and attendees. Demonstrating both its […]

The Dandy Gas Station Tour activation is hard to miss. Peaches and pinks, checker patterns, retro serif fonts, and other eye candy, like a classic car or a branded bus parked out front, offer a no-filter experience for eager superfans who’ve lined up for exclusive merch and photo ops with the viral e-commerce clothing brand. […]

Mascots have traditionally lived on sports fields, offering a spirited boost for players and fans at critical moments in the game experience. In fact, the term is derived from the French word “mascotte” meaning “lucky charm.” But lately, we’re seeing larger-than-life brand personas make appearances at a wide variety of events and for a wide […]