Kenneth Briodagh

To educate consumers about its video game offerings, Walmart.com is bringing its online world to life via the Walmart GameCenter Mobile Bus Tour, a program that will be hitting festivals, trade shows, concerts, sporting events and colleges through December. The tour travels in a 48-foot truck that unfolds into a gaming center with 16 Xbox 360 stations and two Kinect stations. Consumers can get their hands on a wide selection of games including pre-released titles.

Lifeway Foods on March 11 launched The Lifeway 25th Anniversary tour, a national sampling program to promote the immune-building and digestive properties of its line of Kefir products. Kefir is a creamy, milk-based smoothie-like beverage that is packed with probiotics that foster digestive health.

The 11-week tour kicked off at the Natural Products Expo West in Anaheim and will travel to 10 cities before wrapping in New York City when Lifeway ceo Julie Smolyansky will ring the closing bell at NASDAQ in mid-May.

To promote its new portable hydraSense ToGo nasal saline inhaler, Merck is activating sampling teams on the streets of Montreal and Toronto from now through March 18. In each city, a team of three brand ambassadors deploys from a branded Ford Transit van in high-traffic areas to hand out samples of the new easy-to-carry individual doses, mini packs of tissues and hot chocolate to warm chilly consumers. In addition, the brand is handing out up to $5.50 in coupons, good toward any hydraSense product.

Insurance company GEICO is getting on the NASCAR bandwagon with a recently signed five-year sponsorship deal that allows it to rebrand the camping areas at seven International Speedway Corporation race tracks. At the Daytona 500 on Feb. 20, the brand set up The GEICO Caveman Campgrounds for tent campers and the GECKO Shores at Lake Loyd for larger Class A Motorhomes across from the Daytona International Speedway in Florida. During the event, GEICO provided the NASCAR tent campers and RV communities with free Wi-Fi with access for up to 65 users at one time.

 OK! Magazine on Feb. 25 threw a pre-Oscar party with a British theme that promoted Raisinets as a healthy treat for the celebrities, influencers and VIPs in attendance.