Kenneth Briodagh

The Milk Processor Education Program (MilkPEP), for its Got Milk? Arranca Con Energía Breakfast Project initiative, targeted children and Hispanic families in Houston, Miami and New York City on July 1, June 29 and July 6, respectively, by hosting a series of events for children enrolled in summer camps at YMCAs in the three markets. For each activation day, the MilkPEP folks gave the children breakfast at an interactive cereal bar and hooked them up with an interactive demo with MilkPEP and Olympic athlete and taekwondo world champion Stephen Lopez.

Kia Motors America throughout July teamed up with the Atlanta Hawks in Georgia to host the Kia Summer Hoops Tour that staged more than 20 basketball clinics at Boys and Girls Clubs, YMCAs, youth leagues and other recreational facilities across the state. The free clinics were designed to teach basketball fundamentals to youths between ages 7 and 16 and their parents and emphasized education, dedication teamwork and personal responsibility in addition to the sports skills.

From the first look, the Taiwanese brand’s two-story Acer Journey pavilion pays homage to technology and design to present the brand as forward-thinking and quickly growing.

From the outside, if you assumed it was “just” a simple, rectangular design… you’d be wrong. The structure’s exterior unfolds, opens and to reveal a stripe of LED screens that show brand messaging, invitations to come inside and video sizzles about sports and technology.

Yes, it’s a restaurant. But have you seen this thing? How could we cover the experiences at the Olympics without giving some props to the world’s largest McDonald’s.