Dan Hanover

As founding editor of Event Marketer and Event Design magazines, Dan is one of the leading voices and a trusted resource within the event marketing community. Dan has an extensive background in covering the marketing and event field, having held senior editorial positions at PROMO Magazine and Sales & Marketing Management prior to founding Event Marketer and Event Design.
  • B-to-C Events

    Video Tour of the P&G Family Home

    Taking over the USOC family program from now-departed sponsor Bank of America, the consumer product giant has turned a conference center on West Hastings Street into a “home away from home” for U.S. athletes and their families, in the process bringing to life nine of its top brands. Open from 11 a.m. to 11 p.m. each day, the pop-up experience serves as “a quiet oasis away from the chaos of the games for athletes and their families,” said Janet Fletcher, associate marketing director for the P&G Olympic Team, while giving EM a tour in Vancouver.

  • B-to-C Events

    EM Goes Inside P&G Home

    In what may be the fastest turnaround of an Olympic sponsorship deal ever, Procter & Gamble signed, sealed and then delivered its first-ever P&G Family Home in about 60 days.

  • B-to-C Events

    The Samsung Pavilion

    They say you shouldn’t judge a book by its cover. Well, maybe you should. With a slick exterior design more reminiscent of a museum than a temporary brand experience, Samsung’s branded center at the Olympic Live City gets an A for its exterior curb appeal (Design: Imagination, New York City). Consumers first access an HD theater for a short movie about Samsung’s connection to the Games, then gain entry into the main space: a combination product demo center, interactive game room and entertainment venue. There is live music, phones to test (and text) and more.

  • B-to-C Events

    A Video Tour of Bell Canada’s Ice Cube

    It is the largest sponsor at the 2010 Winter Olympics, using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. For Bell Canada, the Vancouver Games is an opportunity that couldn’t be passed up. Those on the ground at the Games find the Bell Canada brand, literally, everywhere. As an example, we point you to the Bell Canada Ice Cube, a custom-built fan experience located steps from BC Place and positioned as a fan destination for the world.

  • Yahoo! Fancouver Pop-up 300x250
    B-to-C Events

    Yahoo! Fancouver Pop-up

    Yahoo! is activating at the Olympics with a “Fancouver” pop-up store bringing to life the attributes and brand essence of its Yahoo! Sports offerings. Consumers pop in (upwards of 10,000 are rolling through daily) and participate in winter-themed sports games via Wii stations, photo activation interactions (they can post photos to a huge wall collage) and more. Staffers dole out free hot chocolate while guests play games, learn about Yahoo! Sports, watch some of the Olympic action on rows of HDTVs and check email (and sports.yahoo.com, naturally) in several areas stacked with Macs.