Anna Huddleston

The numbers are in for the LG Experience at the NCAA Final Four Bracket Town fan experience this March, and LG says it was a winner. A barcoded, scannable Fan Pass allowed LG to track attendee activity, time spent in the exhibit and areas of interest, and post event data showed that there were more than 34,000 swipes of the pass inside the electronics brand’s 5,000-square-foot space, which spotlighted LG’s new line of 3D televisions, mobile phones and home appliances.

To drive awareness for its newly reformulated zero-calorie enhanced water brand and connect with dog-lovers and others who live an active, healthy lifestyle, Propel Zero in April hosted an invitation-only event at Church Estate Vineyards in Malibu, CA, for influencers, their four-legged friends and the media. In addition, the brand created the Propel Zero to 1,000 program, a call-to-action to get people moving 1,000 more minutes per month, season or year, depending on their level of commitment to the challenge.

The Couscous Caravan is on the street in Seattle, spreading the good word about its tasty side dish until May 15. This is the Near East brand’s first foray into food trucks and the vehicle will be visiting retailers, weekend events and downtown locations to serve up free couscous samples, recipes and coupons all the while building buzz and excitement via the brand’s Facebook page at facebook.com/neareastdish and on Twitter @NearEastDish.

To position its products as a milk alternative for the whole family and not just health-conscious moms, Silk hit the road from April 1 to May 8 in a fleet of graphic-wrapped Ford Flex’s and Dodge Sprinters to visit 10 markets on the East and West coasts and the Midwest. The tour is an extension of the brand’s Silk for Milk 10-day Challenge TV and digital campaign that encourages folks to go to switchtosilk.com and switch the whole family from milk to Silk for 10 days.

Bars Wars? Battle of the Bands? Wha? This is a team-building event?  Oh indeed... oh indeed. One of the largest budget increases across the event marketer’s line items? Team training. Across corporate America, events and meetings are investing in team-building activities that disseminate information and/or bring attendees closer together. The goal, of course, is to increase performance. And the newest team-building activities are doing just that, with fun, funky elements that have event attendees begging for more and ROI through the roof.