Xperience Communications Archives - Event Marketer

Xperience Communications Archives - Event Marketer

October 30, 2015

Ford Drives Lead-Gen on Lifestyle Events Tour

The Ford Experience visited 25 lifestyle events across the country—including racing, football, golf, music, automotive and cultural events—aiming for attendees who already owned Fords or would be open to buying one. With branded 53-foot trailers creating the perimeter, the environment offered product-focused consumer activities and contests emphasizing product benefits. To draw visitors, Ford sent guerrilla...

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