Vibrant Ideation & Marketing Archives - Event Marketer

Vibrant Ideation & Marketing Archives - Event Marketer

December 30, 2015

Alexander Keith Unleashes Brand Ambassadors in Kilts

To increase visibility for Alexander Keith’s Nova Scotian brands of beer, parent company Anheuser-Busch gave away free beer in select markets from May to September 2008, but just one per customer, because the company also wanted to increase on-premise sales. Brand ambassadors, dressed in authentic Nova Scotian kilts and dresses, greeted patrons, offered them a...

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