USMotivation Archives - Event Marketer

USMotivation Archives - Event Marketer

October 13, 2015

AT&T Cyber Lobby Gives HQ Launch Better Reach

AT&T’s product launches have traditionally been accompanied by an event in the lobby of corporate HQ to get employees excited. But the company recognized it could extend the excitement beyond its corporate campus to all of its 250,000-plus employees, so it introduced the AT&T Mobility Virtual Device Showroom. To build companywide buzz, AT&T emailed invitations and posted news stories and...

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