US Marketing & Promotions Archives - Event Marketer

US Marketing & Promotions Archives - Event Marketer

December 8, 2015

Kodak Promotes New Camera with a One-Market Program

Out to test a new PLUSDigital one-time-use camera among female teens in Detroit, USM&P created a simple, yet effective one-market program executed in malls, movie theaters and at special events. The product: A one-time-use camera (priced around $13) teens could buy off the rack, shoot and snap, then drop off at the photo developer for...

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